Make that... 5 crushes.
As the human behind Kinvey’s social media accounts, I have a keen interest in how other companies represent themselves on the 'net, particularly on Twitter. I am a huge (pronounced without the h, like the old folks do) proponent of allowing personality to shine through a company’s social media presence, with a dollop of humor and perhaps a sprinkling of edginess. There are some companies that do these things very well. I have a big ol’ crush on these companies. Let me count thy ways:
I don’t know about you, but when I think of yogurt, “innovative,” “hilarious” or “clever” aren’t exactly the first words that come to mind. But Atheno’s embodiment of an old, sassy Greek woman named Yiayia exemplifies all of these qualities that many brands strive for. Their website features Yiayia front and center as the authority on all things Greek food. And her personality really shines on social media. Athenos’ Twitter handle conveys a stubborn, no-bullshit, wise old woman with no filter in less than 140 characters at a time. Ironically, she’s behind the times and rather clueless about social media. She tweets borderline inappropriate (in the best way) tweets such as: