Social Media: Healthy Paws Veterinary Center
I was an Account Executive for EMcomm, Emerson's student-run marketing communication organization, for my last few semesters of study. For two of those semesters, my team and I worked with local client Healthy Paws Veterinary Center. We created social media platforms for our client, and also provided them with a guidebook, site content, and ideas with which they could use to engage their customers online. Now, Healthy Paws has an active Facebook page, Twitter, and blog on which they post new content and converse with existing and potential consumers on a daily basis.
 Above: Healthy Paws' Facebook page.
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Public Relations: Gamewright Mini PR Plan
This mini public relations plan was done for client Gamewright, a game manufacturer in Newton, MA, in my Public Relations class. Included in this PR Mini Plan is: an executive summary, goals & objectives, an analysis of the company's publics, strategy & tactics, a pitch letter, a press release, and sample creative web content.
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Public Relations: Off the Record Media KitThis media kit was created for my Writing for Marketing class. Off the Record is a fictional restaurant/live music venue I invented for the purpose of this assignment. It includes an executive summary, a media timeline, a company backgrounder, a press release, a media alert, a pitch letter, an event speech, and a speaker biography.
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